Bia Camargo
Hey, I’m Bia.
Brazilian born and Australian based, I am a Head of Google Ads with more than 15 years of experience in digital marketing, including the last six years focused exclusively on Google Ads.
I currently lead strategic search initiatives across multiple markets at Ecom Nation Agency and also work as a Google Ads Speaker & Coach.
Outside of work, I am a proud mum, a lover of good food and a strong believer that creativity always makes performance better.
Work With Me
Ecom Nation is a performance-driven digital marketing agency dedicated to accelerating ecommerce growth.
Our team specialises in scalable customer acquisition across paid media, blending data, creative strategy and advanced optimisation to help online brands expand profitably across multiple markets.
Media
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Join us at one of World’s largest PPC events, where industry leaders and practitioners come together to share cutting-edge strategies, real-world case studies and the latest trends shaping the future of performance marketing. I will be speaking on both days.
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II had the pleasure of chatting with Fred, founder of Optmyzr and host of the PPC Town Hall podcast, who has been recognised two years in a row as the most influential PPC professional in the world.
We talked about Google Ads, AI, signals, and what advertisers should actually focus on right now. I was a bit nervous, but it turned into such a great conversation. -
A weekly summary of key happenings across digital marketing, including platform updates, industry shifts and practical implications for advertisers and brands.
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A weekly summary of key happenings across digital marketing, including platform updates, industry shifts and practical implications for advertisers and brands.
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A weekly summary of key happenings across digital marketing, including platform updates, industry shifts and practical implications for advertisers and brands.
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A curated roundup of the most important updates, announcements and insights from the PPC world during the week, highlighting developments marketers should not miss.
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A weekly summary of key happenings across digital marketing, including platform updates, industry shifts and practical implications for advertisers and brands.
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PPC News Feed - Repost an update on a new feature that allows advertisers to easily preview Performance Max ads, improving transparency and making it simpler to understand how creative assets appear across placements.
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Google Ads has introduced a one-click preview feature for Performance Max campaigns, allowing advertisers to instantly see how their creatives will appear across placements such as Search, YouTube, Display and Gmail directly from the asset group view. This update streamlines creative review, improves transparency and makes it faster to validate ads without navigating through multiple screens.
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Google is quietly testing a new “Brand Linking” feature within Google Ads Labs designed to help the platform better understand the relationship between a brand, its ads and user intent across the Google ecosystem. Rather than a new campaign type, this experiment appears focused on strengthening brand signals to improve targeting, inventory matching and performance for automated formats like Performance Max and Demand Gen.
More From Me
Masc Co: From Chaos to Clarity
+84% ROAS improvement
A results-driven case study showing how strategic restructuring and optimisation transformed a struggling account into a high-performing one, delivering a significant return on ad spend increase.
Stop Chasing 100% Optimisation Score. Start Listening to What Google Ads Is Telling You.
Google Ads Recommendations Are Not a To-Do List. They Are Signals.
In this article, I explore one of the most misunderstood areas of Google Ads: Optimisation Score and the recommendations behind it.
The Shopping Demand Is Hiding in Plain Sight
(Just Not Where You Are Looking)
An insight piece exploring overlooked sources of ecommerce demand and how advertisers can uncover hidden growth opportunities by rethinking targeting, channels or data signals.
Yes, Demand Gen Can Drive Brand Awareness
(And We’ve the Data to Prove It)
A data-backed case study demonstrating how Google’s Demand Gen campaigns can significantly increase brand visibility and audience engagement.
Get in Touch
If you're interested in working with me, send me a message!